TO ACHIEVE SUSTAINABLE GROWTH IN TODAY’S DYNAMIC MARKETPLACE, CUSTOMER OUTCOMES MUST BE AT THE CENTER OF EVERY BUSINESS DECISION.
Customer preferences are rapidly changing and the bar on expectations is continuously being raised. Digital tools and channels have dramatically transformed the way buyers choose to purchase. It has never been more important to have a consistent strategy across all functions and platforms that your teams are utilizing.
MARKETING + CUSTOMER APPROACH
Marketing strategy has changed right along with the role of marketing over the past decades. No longer is it enough to understand and pace through the Four “P’s” of marketing. The categories of marketing strategy are now up from four to ten and growing:
- Market Research
- Target Market
- Mission Statement
- Pricing, Positioning and Branding
- Marketing and Promotional Strategies
- Budget and Calendar
- Marketing Goals
To accomplish anything in marketing, you need to start with a reliable strategy. It should be a fixed point on the horizon providing direction for your efforts. StrategyNest believes your strategy is exclusive to your company and brand. It takes into account your organizational culture, corporate goals and brand objectives. We make it an imperative to deeply understand all of these elements for any brand we support.
You want to define clearly who you are, identify your ideal customer and know where to reach them. This is a complex proposition. With us on your team, you will be guided through our systematic process which will help you to develop and hone your strategy using data-rich insights, objective research and subjective interviewing. This makes sure that your business goals are incorporated into your marketing strategy.
Contact us if you need help with your marketing, brand and customer approach.
BUSINESS CASE DEVELOPMENT
Marketing strategy and planning is not done in a vacuum, sometimes it is necessary to get buy-in from other areas of the business. Your marketing initiatives are collaborative and often dependent on other divisions. Your real “customer” might be an internal stakeholder.
StrategyNest defines and pinpoints the key benefits they will get through a particular marketing initiative and quantifies the tangible results they can expect. A good business case is an objective tool which manages expectations all around. This is just one of the ways StrategyNest will equip you with the rational tools and processes you need to reduce worry and find peace of mind.
Contact us if you need help developing a marketing business case.
ROADMAP + ISSUE PRIORITIZATION
Plan your work and work your plan. We’ve all heard it since we started in business. Once you have a sound strategy and establish your marketing goals, you then need a plan to get it done. While your marketing strategy is shaped by your business goals and outlines how marketing will accomplish the big picture, the marketing plan spells out exactly how you are going to achieve it, step by step and day by day.
As you prepare to dive into your marketing plan, you may struggle with prioritization. If you do, you are not alone. In a 2016 Harvard Business Review article, the author summed it up well. Prioritization at a strategic and operational level is often the difference between success and failure. But many organizations do it badly...Prioritizing increases the success rates of strategic projects, increases the alignment and focus of senior management teams around strategic goals, clears all doubts for the operational teams when faced with decisions, and, most important, builds an execution mindset and culture…Companies that start prioritizing can experience significant reductions in costs (in my experience, roughly 15%) as less-vital activities are cut and duplicated efforts are consolidated.
StrategyNest has seen this first hand with our clients and has developed a solution. We employ our rational and rigorous process for helping companies to prioritize conflicting projects and use their limited financial and human resources. We help make resource-allocation decisions quickly, but in alignment with marketing and corporate strategy. We help make the evaluation process methodical and greatly reduce the complexity and risk of taking on too much, duplicating efforts and eventually failing to reach goals.
StrategyNest collaborates with your business to prioritize initiatives and develop the roadmap to execute your strategy over time. We guide you through a solid process which will help you take advantage of the right tools, to accomplish the right tactics at the right time.
Contact us now to get started on your roadmap and figure out what to do first.
LET’S GET STARTED.
We’re ready to work with you on any project, big or small. Contact us today.