Why is it important for physicians to build their brand?
Healthcare has changed dramatically in the last two years. Patients are now spending time researching physicians and struggling to find quality information that is more than a few comments about someone else’s experience.
Unfortunately in today’s environment, physicians have so much on their plates that they do not have the time to build their brand and promote their medical practice effectively. Marketing their practice may not come as second nature as what they studied in school. But marketing and promoting your practice is a critical step in building a successful and thriving practice.
Even if a private practice may have an in-house marketing manager they still may not likely have access to a plethora of resources that specialize in branding, social media strategy and execution and graphic design. And when you outsource different pieces to different agencies the message and brand becomes diluted or not consistent.
At LateralOne we are committed to helping physicians effectively promote their medical practice. We feel it is vital to partner with each practice because each one is unique in their needs, just like your patients. Once we understand more about your practice we can then put together an effective strategy to consistently promote your medical practice.
We even use state of the art technology to help with content marketing and reputation management.
If you are interested in learning more how we can help your practice grow please contact us today!